Hot off the presses, the latest Conceivian Trend Report dives into one of the biggest B2C transformations of our times: The recent and rapid shift from desktop to mobile.

It’s no great surprise that we’re all becoming increasingly dependent on our smartphones and tablets but what is truly surprising is rate of change. In fact, the last time we saw shift in B2C relations of this magnitude was in 1990s when the internet itself became a major force.

What’s perhaps equally surprising is how oblivious most established businesses are to these massive market shifts.

And with certain newly established hardware and software breakthroughs, the swift shift from desktop to mobile continues to accelerate as mobile matures into its full capabilities with its own unique (and better) consumer experience.

Find out why mobile commerce is on the rise and what you can (and should) do about it.

Download The Conceivian Trend Report: 3 Surprising Reasons Why Mobile Commerce is More Important Than You Think